[PDF] How Behavior Spreads: The Science of Complex Contagions download
How Behavior Spreads: The Science of Complex Contagions. Damon Centola
How-Behavior-Spreads-The-Science.pdf
ISBN: 9780691202426 | 312 pages | 8 Mb
- How Behavior Spreads: The Science of Complex Contagions
- Damon Centola
- Page: 312
- Format: pdf, ePub, fb2, mobi
- ISBN: 9780691202426
- Publisher: Princeton University Press
Ebook download free for kindle How Behavior Spreads: The Science of Complex Contagions by Damon Centola
A new, counterintuitive theory for how social networks influence the spread of behavior New social movements, technologies, and public-health initiatives often struggle to take off, yet many diseases disperse rapidly without issue. Can the lessons learned from the viral diffusion of diseases be used to improve the spread of beneficial behaviors and innovations? In How Behavior Spreads, Damon Centola presents over a decade of original research examining how changes in societal behavior—in voting, health, technology, and finance—occur and the ways social networks can be used to influence how they propagate. Centola's startling findings show that the same conditions accelerating the viral expansion of an epidemic unexpectedly inhibit the spread of behaviors. While it is commonly believed that "weak ties"—long-distance connections linking acquaintances—lead to the quicker spread of behaviors, in fact the exact opposite holds true. Centola demonstrates how the most well-known, intuitive ideas about social networks have caused past diffusion efforts to fail, and how such efforts might succeed in the future. Pioneering the use of Web-based methods to understand how changes in people's social networks alter their behaviors, Centola illustrates the ways in which these insights can be applied to solve countless problems of organizational change, cultural evolution, and social innovation. His findings offer important lessons for public health workers, entrepreneurs, and activists looking to harness networks for social change. Practical and informative, How Behavior Spreads is a must-read for anyone interested in how the theory of social networks can transform our world.
How Behavior Spreads: The Science of Complex Contagions
As the structure of social networks becomes ever more conductive to simple contagions, complex contagions are likely to become less common in the economy of
If Only It Were That Complex - SAGE Journals
often framed by what Damon Centola refers to in his new book How Behavior Spreads: The. Science of Complex Contagions as ''the conve- nience of classical
How Behavior Spreads : The Science of Complex Contagions
A new, counterintuitive theory for how social networks influence the spread of behaviorNew social movements, technologies, and public-health initiatives often
How Behavior Spreads : The Science of Complex Contagions
How Behavior Spreads : The Science of Complex Contagions (Princeton Analytical Sociology). by Centola, Damon. Not rated yet! (0). Link to an enlarged image
How Behavior Spreads: The Science of Complex Contagions
How Behavior Spreads book. Read 9 reviews from the world's largest community for readers. A new, counterintuitive theory for how social networks influenc
고려대학교 도서관
How behavior spreads [electronic resource] : the science of complex contagions / Damon Centola. Publication, Distribution, etc. Princeton : Princeton University
How Behavior Spreads The Science Of Complex Contagions
how behavior spreads the science of plex contagions. the spread of behavior in an online social science. wildfire modeling. 3 1 social contagions beyond
Damon Centola - How Behavior Spreads: The Science of
Damon Centola - How Behavior Spreads: The Science of Complex and the author of How Behavior Spreads
How Behavior Spreads: The Science of Complex Contagions
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